Company News, New Products

New Lengths Collection in Pantene Gold Series Addresses Slower Growth, Breakage in Black Hair

New range formulated with apricot oil and green tea includes root and scalp treatments.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble’s Gold Series from Pantene has rolled out the New Lengths Collection, a new hair care regimen created by Black scientists to help retain length for longer, stronger hair. “Longer, stronger hair is a popular hair goal,” said Ashley Taylor, Ph.D., Gold Series scientist. “Though for Black hair, growth is slower and much more prone to breakage due to its curly design. It can be 6X more fragile than straight hair, and if it's relaxed or transitioning, it can be up to 30X...

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